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Advertising Standards Authority

Brewdog ditches 'carbon negative' label over voluntary offset market concerns

Carbon Accounting

Brewdog ditches 'carbon negative' label over voluntary offset market concerns

Brewing giant claims voluntary carbon market has been flooded with poor quality schemes that have meant the price of credits from credible projects have shot up to 'astronomical' levels

clock 18 July 2024 • 6 min read
Wessex Water TV ad banned for omitting firm's record on sewage spills

Marketing

Wessex Water TV ad banned for omitting firm's record on sewage spills

Advert highlighting plans to tackle sewage spills failed to adequately explain Wessex Water's own record on sewage pollution, ASA rules

clock 10 July 2024 • 4 min read
'Misleading': Expansion ads for Luton airport banned over green claims

Marketing

'Misleading': Expansion ads for Luton airport banned over green claims

Adverts that claimed expansion of airport will heed 'environmental limits' deemed misleading by ASA

clock 10 July 2024 • 5 min read
How the UK's ASA is leading the way on tackling greenwashing

Marketing

How the UK's ASA is leading the way on tackling greenwashing

The advertising regulator has published 15 rulings around green claims in six months, writes Peters & Peters' Alice McDonald

clock 10 May 2024 • 5 min read
'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Marketing

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits

clock 22 April 2024 • 4 min read
Study: Consumers motivated by 'green' words and images in food and drink adverts

Marketing

Study: Consumers motivated by 'green' words and images in food and drink adverts

Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds

clock 18 April 2024 • 4 min read
Is a lab-grown, carbon positive diamond still a 'diamond'?

Marketing

Is a lab-grown, carbon positive diamond still a 'diamond'?

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

clock 11 April 2024 • 4 min read
Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Marketing

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

clock 28 March 2024 • 3 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Marketing

'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

clock 27 March 2024 • 3 min read
Ford given green light by ASA over 'zero-emissions driving' advert

Marketing

Ford given green light by ASA over 'zero-emissions driving' advert

All-electric SUV advert evades watchdog's EV clampdown after specifying that vehicle enables 'zero emissions' while driving

clock 21 February 2024 • 2 min read
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